Steve & Kat from Pull Focus Films delivered one-two knockout combo on great campaign film. Steve facilitated conversation around a variety of campaign films of various cause. Kat then followed with key tips to consider when making your campaign video.
Chris has bad news. Most of the time you spend looking at your analytics is probably in vain. There is too much data that tells you too little information. You thought analytics was all about using information to make better decisions, but it isn’t working. How do you go beyond just giving yourself a nice pat on the back with how many visitors you got last month?
In this presentation Chris showed how charities and non-profits can select and track the metrics that truly matter and how they can use them to make and confirm decisions that matter.
Chris also shared some of his favorite links with the group:
This event is the first in a series of eight monthly meetups focusing on Video for Nonprofits. We will cover everything from strategy to hands-on editing workshops between now and March 2014. Please join us!
Allanah Mooney from Lionheart Productions provided an overview of content planning, development & management, with an emphasis on video.
Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods. The audience learned the importance of curating good content, and the role of content in audience engagement & revenue growth.
This presentation will appeal to those looking for a longer-term strategy for their video and other storytelling assets.
Welcome to the Google Grants program! In this introductory session we covered program details, requirements, limitations, best practices, as well as how to maximize performance through optimization techniques.
What is Google Grants?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.
That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.